Today, Perri Alley is brand that is recognised for the natural fabrics we use, the consistency and superiority of the cut and the perfection of the tailoring. While these have always been the hallmarks of the Perri Alley brand, well-planned and aggressive advertising and marketing campaigns are what brought them to the forefront and the notice of discerning retailers and stockists.  When you have a great product and a fine ad campaign, the result is always successful.